Room comfort is becoming smart
SIEGENIA: New campaigns for 2017
After the successful kickoff of the room comfort offensive in 2016, the SIEGENIA GROUP is also setting standards in 2017: With new product and focal themes, this year will be dominated by smart solutions. „More than 50 % of Germans already use a smartphone increasingly as a remote control for electronic devices or for the control of front doors, blinds or awnings. Anyone wanting to acquire smartphone-savvy customers interested in technology can now benefit from customised solutions and consulting services", explained Jörg Wagner, Head of Sales DRIVE at SIEGENIA.
The company provides extensive support to its partners for this. Fabricators and construction element retailers have received initial information on the planned campaigns at the BAU 2017. There SIEGENIA presented all products and systems for the convenient operation and the monitoring of home technology solutions via app on the special area „Room comfort". In addition, SIEGENIA introduced Smart Home products there, which offer end users an extra plus in room comfort.
The simple and convenient operation of windows, doors and ventilators is the highlight of the „Smart comfort" campaign. From the SIEGENIA Comfort app to the motorised drive DRIVE axxent DK smart for turn-and-tilt windows, extending to motorised solutions for heavyweight slide and lift sliding elements, these solutions will be the focus of end user targeted addresses from July to September. The second campaign in late autumn will focus on „Smart security". Here everything revolves around the simple and safe control of windows and doors even when you are not at home. The centrepiece of the campaign is the SIEGENIA Connect App, the all-in-one solution from SIEGENIA for electronic monitoring and the control of numerous home technology devices from various manufacturers. This app also plays an essential role in the third campaign „Smart Home". In this case, the focus is on the intelligent networking and control of windows, door and comfort systems. Whether it is the achievement of a healthy room air quality due to networked sensors, window drives and ventilators or more energy efficiency due to the control of radiators and lighting – The target of the „Smart Home" campaign is maximum degree of room comfort via app.
Smart training, smart sales
With extensive training courses and measures to promote sales, SIEGENIA will also create the prerequisites to allow fabricators and construction element retailers to position themselves as competent contact partners for end users and conclude attractive additional business transactions. "Technical know-how is needed to do successful business with Smart Home together with cross-product, requirement-oriented consultation as well as the possibility to enable the Smart Home concepts to be experienced in the showroom", according to Katja Schreiber, Head of Marketing Communication at SIEGENIA. For this purpose, the participants in the campaign will obtain access to a versatile marketing package which besides important tools like press reports, brochures and advertising templates, includes a wide range of valuable consultation advice for sales discussions. Moreover, from April onwards, fabricators and construction element retailers will have the opportunity to expand their competence by participating in sales seminars and technical training courses. Special conditions for the placement of exhibits in in-house fairs round up the offer.
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